This Code for Self-Regulation has been drawn up by people in professions and industries in or connected with advertising, in consultation with representatives of people affected by advertising and has been accepted by individuals, corporate bodies and associations engaged in or otherwise concerned with the practice of advertising with the following as basic guidelines with a view to achieve the acceptance of fair advertising practices in the best interests of the ultimate consumer:

Honest Representations

Truthful and Honest to consumers and competitors.

Non-Offensive to Public

Within the bounds of generally accepted standards of public decency and propriety.

Against Harmful Products/Situations

Not used indiscriminately for the promotion of products, hazardous or harmful to society or to individuals particularly minors, to a degree unacceptable to society at large.

Fair in Competition

Not derogatory to competition. No plagiarism.