This Code for Self-Regulation has been drawn up by people in professions and industries in or connected with advertising, in consultation with representatives of people affected by advertising and has been accepted by individuals, corporate bodies and associations engaged in or otherwise concerned with the practice of advertising with the following as basic guidelines with a view to achieve the acceptance of fair advertising practices in the best interests of the ultimate consumer:
Truthful and Honest to consumers and competitors.
Within the bounds of generally accepted standards of public decency and propriety.
Not derogatory to competition. No plagiarism.